What Is Elegant Organisation?

Elegant Organisation is all about website usability. The name comes from Mark Zuckerberg (creator of Facebook).


At Davos this year, a powerful newspaper publisher beseeched Mark Zuckerberg, the young founder of the hugely successful social network Facebook, for advice on how he could build and own his community. The famously laconic Zuckerberg replied “You can’t.”

Zuckerberg went on to explain that communities already exist and the question these magnates should ask instead is how they can help them to do what they want to do. Zuckerberg’s prescription was “elegant organisation”.

Jeff Jarvis, The Guardian, 11th June 2007


We aim to be able to show you how you can improve your website, and the way you think about your website, in terms of design, development and usability.