Variations On A Theme
If you’ve got lots of potential keywords on a page, or if when you’re writing copy and content it seems spammy to mention your keyword lots of times, then you can also use variations.
Remember that people might search for the plural of phrases, or what the product does, or where it could be used, or when it’s used.
Think about breakfast cereals, kitchen cleaner, moisturiser, budget flights and so on. There are bound to be ways that you could incorporate these type of phrases in your copy.
This makes your content read better and will give your visitors and the search engines more information about what your page is about.
Don’t forget that you can mention your product features and benefits too.
Designing With Web Standards
Website Owner's Manual by Paul Boag
What Would Google Do?