Seek And Ye Shall Find
Have you ever looked to see which search terms your visitors are using whilst on your site?
Using Google Analytics can ensure that you know what people are looking for whilst on your site.
Perhaps you sell a product or brand that is hard to spell, or is know by what it does as well as a specific brand or model. Think about generic terms, such as Hoover, Sellotape, Post It Notes, Kleenex, Band Aid and the many others.
What about sizes, quantities or colours? What about model names, or equivalents?
Ensuring that you know what your visitors are looking for will help you to have the right products or information available, and how else you can meet the needs of your target audience.
Designing With Web Standards
Website Owner's Manual by Paul Boag
What Would Google Do?