Our Survey Says
If you want to know what your visitors think about your website, why not have a survey on your site?
You’ll be able to find out what people think, and what they like and don’t like, and how you can improve things.
However, you don’t want to make your survey too intrusive. Having it pop up the minute a visitor lands on your site, and asking what people think about your site will be pointless.
People won’t bother to fill in your survey if they just want some information, or prices or opening hours. Putting up barriers will discourage visitors from being customers.
A survey that pops up quite discreetly and asks relevant questions as your visitor is leaving your site is more likely to be completed.
Knowing want to do with the results of your survey will also be important!
Another way of finding out what your visits think is to either ring them or to send a postage paid survey form with each order.
Richer Sounds use surveys and customer satisfaction forms to see where customer service can be improved.
Using incentives such as a prize or vouchers or other ways to convince people to fill in your surveys is a good idea too.
What other ways can you think of to get people’s opinions and find out how you can improve your website.
Designing With Web Standards
Website Owner's Manual by Paul Boag
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