What Do You Do?
When thinking about your content, it’s important to explain fully what you do, and how you can help your visitors.
You can’t assume that your visitors will know what you do, or how you do it. They might have arrived at your site on a product page, rather than your homepage. They might not know what tool they need, or which plumbing service, or air conditioning unit will be right for them.
Why not make sure that you have plenty of information for first time buyers, or those who aren’t likely to know what they need.
Alternatively, if you sell a very niche product, or provide an extremely specialised service, then you shouldn’t patronise your visitors by only offering basic information. If you know that people will only find your site, or look for you, if they know exactly what they want or need, then give them what theyre looking for.
How can you make your site better for visitors and help them find what they need?
Designing With Web Standards
Website Owner's Manual by Paul Boag
What Would Google Do?