Product Placement
Your product images and descriptions are really important on your ecommerce site, so it’s essential that they are compelling and include plenty of calls to action.
Why not make sure that your potential customer know as much about the product as possible?
It’s a good idea to put the product or the price in context. By showing the product being used, or explaining the features and benefits, you’re more able to convince cisitors to become customers.
Remember, nobody wants to buy a drill, they want to make a hole. You don’t want a £200,00 debt for 25 years, you want a nice house for you and your family.
What about showing your patio furniture in a garden on a summer’s day, rather than just on a white background? What about saying that your life or car insurance costs less than a cup of coffee a day, orare less than the cost of a daily newspaper.
Instead of showing a TV, and mentioning it’s technical specification, why not explain that pictures are clearer, meaning programmes are more entertaining, and that wildlife and animal are almost lifelike?
Instead of showing a pair of jeans or shoes, why not show complete outfits, or somebody wearing the clothes, so that potential customers can see what they look like. It’s also a fantastic opportunity to cross sell products, and encourage visitors to explore more of your site.
in the same way that some shops will show related products that go together, such as all the camping equipment you’d need , rather than just a tent or a pair of hiking boots, why not see how how you can create environments, or scenes, such as the kitchem, the bedroom, the dining room, the garden, the night out, the wedding, the office and what ever else will be relevant to you.
As life insurance salespeople might use techniques such as mentioning your family members when explaining policies, why not see how you can use scenes and paly on emotions to make your products more desirable?
Tags: cross selling, customers, ecommerce, users, visitors, website
Designing With Web Standards
Website Owner's Manual by Paul Boag
What Would Google Do?
[...] they just want what the product does, and in most cases, now! As mentioned before, in the Product Placement blog post, nobody wants to buy a drill, they want a [...]